In addition to being the author of the best-selling CRM at the Speed of Light: Essential Customer Strategies for the 21st Century Paul Greenberg is President of The 56 Group, LLC, an enterprise applications consulting services firm, focused on CRM strategic services and a founding partner of the CRM training company, BPT Partners, LLC, a training venture composed of a number of CRM luminaries that has quickly become the de facto certification authority for the CRM industry.

His book, CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, now in its third edition, is in 8 languages and been called "the bible of the CRM industry". It is used by more than 60 universities as a primary text. It was named "the number 1 CRM book" by SearchCRM.com in 2002 and is one of two books recommended by CRMGuru. The Asian edition of CIO Magazine named it one of the 12 most important books an Asian CEO will ever read. Paul has also authored two other books including "E-Government for Public Officials" (Thompson Publishing, 2003)

His next book (with co-authors) will be on 21st century business models appropriate to the new social/experience economy for publication in 2007.

Paul is also the co-chairman of Rutgers University's CRM Research Center and the Executive Vice President of the CRM Association. He is a Board of Advisors member of the Baylor University MBA Program for CRM majors, a unique national program.

Paul is considered a thought leader in CRM, having been published in numerous industry and business publications over the years and having traveled the world speaking on cutting edge CRM and topics geared to the contemporary social customer. He is known particularly for his work on the use of social media, such as blogs, podcasts and wikis in CRM as tools for customer collaboration with a company. He is seen often as the "voice of the customer" and is well known within the CRM industry for this work. His blog, PGreenblog (the56group.typepad.com) was named the winner of the first annual CRM "Blog of the Year" in 2005 by TechTarget's SearchCRM media. The blog is also the focus of KnowledgeStorm's CRM Blog community. He also has a podcast, Route 56 that has garnered a myriad of industry kudos.

He has been a member of the Destination CRM Board of Experts, SearchCRM Expert Advisory Panel and one of the 10 elite members of the CRMGuru Expert Guru Panel for many years. He also sits on the Board of Advisors of Indus International and the CIE Institute and is an advisory board member on another 3 companies.


Currently, Paul lives in Manassas, Virginia with his wife and two cats. To reach Paul, please email him at paul-greenberg3@comcast.net or at pgreenberg@bptpartners.com.

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